FOR IMMEDIATE RELEASE: Social Media Search Engine Taps Into Facebook

Social media search engine, WhosTalkin, recently integrated Facebook’s new API, giving the search tool unrepresented reach. WhosTalkin is a social media search engine that searches real time conversations from around 60 different social media gateways. Adding Facebook, marks a significant step for the almost 2 year old search company.

Along with the Facebook addition, WhosTalkin, is also launching a new aggregation engine, a new real time metric, and the ability to export results directly from the search tool.

Joe Hall, founder and CEO says, “We knew that in order to integrate Facebook, we would need to change the way we aggregate data to facilitate large scale searching.” As a result, WhosTalkin has launched a new aggregation engine that now powers their service. Hall says, “We are very happy with initial test.” The new engine will allow WhosTalkin’s developers to easily add new social media gate ways over time. “The social web is constantly changing, so we wanted our new system to be able to change and grow with it.” says Hall.

The new aggregation engine has opened doors for Hall to launch other features as well. “We are also launching a new metric that we think gives a very accurate picture of the level of conversations in social media.” states Hall. TalkRank is a new unique metric that gauges the level of conversation in social media. TalkRank is different than other social media metrics because its based on live data. Users can continually check TalkRank to monitor trends.

Along with the new aggregation engine, the search tool now also allows for instant exporting of results. The search results can be directly exported into Microsoft Excel. In the future the search company plans to provide other formats.

Press Packet

Yahoo News

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