Archive for the ‘Social Media’ Category

The Fine Art of “Link Love:” A Lesson in Pimping Rides and Boosting Rankings

Wednesday, March 25th, 2009

Link ChainSince my last post broached “Twettiquette” and the process for retweeting and the Twitterverse received the content so warmly, this week I’ll address the fine art of linking. Y’know - those underlined words on websites and blog posts that lead to other websites or related content.

There are ways of hyperlinking text that pulls more weight across the interwebz and with the search engine spiders than others. We’ll talk about what they are and the whatzits and whozits behind the search engine madness. If I were you, I’d grab a bloody mary - this is a fun ride, but one best taken well-lubricated! ;-)
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Picking a Ditch to Die In: A Conversation on Conflict in Social Media

Thursday, February 26th, 2009

“Ya gotta pick yer ditch to die in, kiddo.”

- My grandfather

Snarky comments from an ex- on Facebook, a blogger who makes blind accusations about your content, an argumentative Tweep who wants to pick a fight…Conflict across the social mediasphere crops-up in varied forms. Always abundant yet not always needed or relevant, just how do you deal with the B.S. when it comes knocking on your door?

Like my grandfather said, you’ve gotta pick your ditch to die in.
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“Twettiquette” Lesson: The ReTweet

Thursday, February 19th, 2009

The ReTweet - This is an issue that’s come up in my Twitter stream quite often as of late, so I thought it best if we addressed the issue here in the most public of public forums: the blog on social media!

I’ve always felt that good retweeting is akin to being a good journalist: Always cite your sources and don’t be a thief.

Soooooo, for those NOT in the know, a “retweet” is the act of forwarding along someone else’s post on Twitter. As one of the primary means for sharing and disseminating information when you’re limited to 140 characters or less, the retweet is a vital tool on the Twitter platform. Yet is amazes me how many people don’t know how to do it, do it incorrectly or just overdo it altogether.

Often seen as a compliment, being “retweeted” can mean anything from others think your content is compelling, important, timely, funny - the list is truly endless. Here’s something to think about as you begin posting other people’s content in the Twitterverse:

RULE OF RULES: Pretend you’re giving a reporter an interview. Being “misquoted” or even worse, not being quoted at all, will make you frustrated, think ill of the reporter, the reporter’s publication and possibly the entire reporter’s family and the gym he/she belongs to. The family dog isn’t even safe when it comes to misquotes and failure to credit.

Thus, to make the retweeting process one that is clear, concise and friendly to Tweeps everywhere (and their family dogs), here’s a step-by-step process on how to PROPERLY retweet someone on Twitter:

  1. OMG! OMG! @RedheadWriting ’s last tweet was SOOO FUNNY! I want to share that with all my followers, LOL.
  2. Copy the entire text of @RedheadWriting’s tweet and place “RT @RedheadWriting” in front of the tweet.
  3. If the text now goes over 140 characters, it is acceptable to abbreviate/omit words, but PLEASE do not change the intent or EDIT the post to suit your fancy.

But hey, Erika— what if @RedheadWriting’s post was retweeting someone ELSE’S tweet? Those often look like this:

RedheadWriting: RT@theclimbergirl I loved this blog: http://www.rockclimbergirl.com

How the heck do you retweet a retweet? Simple - you credit the original tweeter and it looks like this:

RandomTwitterUser: RT@theclimbergirl I loved this blog: http://www.rockclimbergirl.com

It could also look like this if you’ve got room:

RandomTwitterUser: RT @RedheadWriting @theclimbergirl I loved this blog: http://www.rockclimbergirl.com

But it should NEVER look like this:

RandomTwitterUser: RT @RedheadWriting RT@pbeiser RT@chrisbrogan @theclimbergirl I loved this blog: http://www.rockclimbergirl.com

Just determine who posted the tweet first and remember to credit them. Share credit when you’ve got the room, but there’s no need to overdo it by citing every bloody Tweep who happened to be in the food chain. After all, you never hear a reporter say: “It was heard from Mrs. Jones that Mr. Marks heard that John Doe heard that Mary said she like tofu.”

That’s just silly, now, isn’t it?

Is Google Alerts Finding Everything?

Wednesday, February 11th, 2009

By Brian Chappell

Most websites and networks are open to being crawled and pinged by social media monitoring tools. In fact social monitoring tools are the first step, as I explain with the Social Media Monitoring Funnel, in acquiring the conversations taken place around you. However most folks I have found think Google Alerts does a good enough job to call it quits. This is very far from the case in my humble opinion.

Google Alerts is a great place to start, but does not track everything. The following is straight from Google on there explanation of what they are able to find and relay to you via alerts:
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Is Social Media Breeding Brats? Redefining “Real Time”

Monday, February 9th, 2009

By: Erika Napoletano

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Nothing…and I mean nothing frustrates me more than getting someone’s voicemail. On a daily basis, I hang up on voicemail and send that person an email, text or Tweet.

I want to be able to deliver my message to its intended audience on my timeline, their availability be damned.

As part of a culture that used to be happy with a seven-second delay for our evening news and sportscasts, I’m here to tell you those days are gone. Well, they are for me, at least.

These days, I’m frustrated when I’m not awarded the instant gratification that social media’s brought to my life – and I have a feeling I’m not the only one.

Y’see, Twitter is my social network of choice. It’s open so long as I’m on a computer during the day and goes with me on my travels via Twitterberry. I tweeted half way up Mt. Kilimanjaro last fall and shared Twitpics with my followers throughout my journey. I post pics of my activities or links I find interesting to Twitter, which are in turn cross-posted to my Facebook account via FriendFeed.

Got a question? I can DM (direct message) over 1000 followers and then bask in the gratification of a slew of qualified responses.

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Product & Brand Research

Thursday, October 23rd, 2008


WhosTalkin.com Video Demo 2 - Product & Brand Research

Favorite Blog Search Tool??

Friday, October 10th, 2008

The WhosTalkin platform is still under a private beta. As we work to modify and prefect the search algorithms we are constantly looking for the best ideas and options. please take a moment to help us shape our search algorithm, by answering the following question:

Sorry, there are no polls available at the moment.

Searching For Matt Cutts…

Sunday, September 21st, 2008

Ok, here’s the deal. This is the first video I have ever made. When i first started it, i thought that video production, especially a “screen cast” would be a piece of cake. Wow! How wrong I was. I now have a new found respect for those that create successful online videos! It really isn’t easy at all! But anyways…

What follows is a brief demo of the WhoTalkin platform. In this video i show how to use the WhosTalkin search tool to search for Matt Cutts. Why Matt Cutts? It seems as if there are allot in the industry of search and social media that are are addicted to Matt Cutts. Therefore I figured that I might try to exploit that addiction for my own personal gain!

If you like what you see below and you would like to particapate in the private beta test email me.