Since my last post broached “Twettiquette” and the process for retweeting and the Twitterverse received the content so warmly, this week I’ll address the fine art of linking. Y’know – those underlined words on websites and blog posts that lead to other websites or related content.

There are ways of hyperlinking text that pulls more weight across the interwebz and with the search engine spiders than others. We’ll talk about what they are and the whatzits and whozits behind the search engine madness. If I were you, I’d grab a bloody mary – this is a fun ride, but one best taken well-lubricated!
(more…)