By Brian Chappell

Most websites and networks are open to being crawled and pinged by social media monitoring tools. In fact social monitoring tools are the first step, as I explain with the Social Media Monitoring Funnel, in acquiring the conversations taken place around you. However most folks I have found think Google Alerts does a good enough job to call it quits. This is very far from the case in my humble opinion.

Google Alerts is a great place to start, but does not track everything. The following is straight from Google on there explanation of what they are able to find and relay to you via alerts:
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