Along with the Facebook addition, WhosTalkin, is also launching a new aggregation engine, a new real time metric, and the ability to export results directly from the search tool.

Joe Hall, founder and CEO says, “We knew that in order to integrate Facebook, we would need to change the way we aggregate data to facilitate large scale searching.” As a result, WhosTalkin has launched a new aggregation engine that now powers their service. Hall says, “We are very happy with initial test.” The new engine will allow WhosTalkin’s developers to easily add new social media gate ways over time. “The social web is constantly changing, so we wanted our new system to be able to change and grow with it.” says Hall.

The new aggregation engine has opened doors for Hall to launch other features as well. “We are also launching a new metric that we think gives a very accurate picture of the level of conversations in social media.” states Hall. TalkRank is a new unique metric that gauges the level of conversation in social media. TalkRank is different than other social media metrics because its based on live data. Users can continually check TalkRank to monitor trends.

Along with the new aggregation engine, the search tool now also allows for instant exporting of results. The search results can be directly exported into Microsoft Excel. In the future the search company plans to provide other formats.

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When WhosTalkin first launched we received a lot of attention from both corporate and small business about scaling our platform for enterprise level monitoring. As a result about a month after we launched we started to develop a full scale monitoring platform that includes trending data, backlogs, email alerts, and much more. During our private beta test we indexed over 750,000 brand mentions for our 34 private beta testers.

During the beta test two things happened.

1. Everyone under the sun started their own enterprise level social media monitoring platform! Suddenly the market was saturated with monitoring tools. The honest truth is that most of these tools are nothing more than hack jobs with a fresh coat of paint. To truly build a monitoring platform of substantial quality you must have a multifaceted understanding of the world wide web and the complexities of merging diverse forms of data.

2. People kept asking about an API. Several of our beta testers and several outside corporations, including one of the world’s largest media conglomerates, requested access to an API. At first the prospects of having an API seemed interesting. However, our first goal was the development of our platform. Then as market competition grew and the realities of managing a platform set in, we decided to put the development of the API at the forefront.

The API is now in a public beta. You can read more about the API at its documentation. If you would like to start beta testing the API. Please contact us to apply.

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